Your business looks great.
But is it actually working?
When did you last look at your business the way your clients do?
What if someone who’s built it, scaled it, and seen it all, just told you exactly what to fix?
Have a full audit on your client experience, your marketing, your systems, your money.
I find what’s costing you. You get a clear plan on how to fix it.
“The most expensive thing in your business isn’t your overheads. It’s the money you’re losing to problems you can’t see.”
You have a great business.
But something isn’t clicking.
You’ve built something. You’re showing up, taking clients, posting content. But there’s a gap between where you are and where you know you could be, and you can’t quite see where the problem is.
- Maybe your bookings are inconsistent.
- Maybe clients aren’t spending what they should.
- Maybe your team are just not performing as you wish.
- Maybe your marketing gets no traction.
- Maybe you can feel money leaking out of the business, but you can’t put your finger on exactly where?
The thing is that most business owners are too close to their own business to see it clearly. You know every detail, every system, every process, which is exactly why you can’t see the gaps.
That’s where I come in. Fresh eyes. 18+ years of industry experience. A very clear view of what’s going on, and what to do about it.
HOW IT WORKS
Not the same standard advice. Not a coaching session full of questions. A real expert review followed by a real plan, built for your business specifically. Totally customised to you.
1 The Assessment
I review everything. Your website, your booking journey, your client experience, your social presence, your marketing, your backend systems. Every touchpoint a client has with your business.
2 The Immersive Experience
For in-person audits, I visit as a client. I experience your business exactly as your customers do, the booking, the welcome, the treatment, the follow up. Nothing gets missed.
3 The Strategy Session
We meet, in person or on Zoom, for a 90-minute-deep dive. I share exactly what I’ve found, what it’s costing you, and what needs to change. Honest. Direct. Actionable.
TWO WAYS TO WORK TOGETHER
Both give you expert eyes on your business and a real plan to move forward. The difference is in the experience.
ONLINE
BUSINESS AUDIT
Full expert review, anywhere in the world
£797 (AED 3,500)
WHAT’S INCLUDED
- Full website audit (layout, copy, booking journey)
- Social media & marketing assessment
- Client journey review, first touch to follow up
- Backend systems & processes deep dive
- Pricing & revenue structure analysis
- 90-minute Zoom strategy session
- Full written strategy plan delivered to you
MOST POPULAR!
IMMERSIVE AUDIT
I come to you. I experience everything.
£997 (AED 4,500)
EVERYTHING IN ONLINE, PLUS..
- In-person visit, I book in as a client
- Full mystery client experience assessment
- Team interactions & sales process review
- Physical environment & brand experience audit
- Retail & upsell opportunity assessment
- 90 minute in-person strategy session
- Full written strategy plan delivered to you
Both audits available to clients in the UK, Dubai, and worldwide. Not sure which is right for you? Get in touch
WHAT I LOOK AT
Every area of your business.
Nothing hidden.
Website and Online Presence
First impressions, booking journey, copy, and whether your website is actually converting visitors into clients.
Client Journey
From the moment someone discovers you to the moment they rebook, every touchpoint reviewed for experience and missed opportunity.
Marketing & Social
What you’re putting out, what’s landing, and what’s being left on the table. Visibility, content strategy, and audience growth.
Systems & Backend
Booking systems, follow-up processes, client retention, team management, and the structures that let your business run without you.
Pricing & Revenue
Are you charging what you’re worth? Retail opportunities, upsell gaps, pricing psychology, and where the money is leaking out.
Brand & Positioning
How you come across versus how you want to come across. Clarity, consistency, and whether your brand is attracting the right people.
THIS IS FOR YOU IF…
You’re Ready for Real Answers.
Not a cheerleader. Not vague strategy. A straight-talking strategy expert who tells you exactly what’s working and what isn’t.
Salon & Clinic Owners
You’ve built a team, you have clients, but growth has stalled and you’re not sure what to change.
Beauty & Aesthetics Businesses
You’re talented at what you do but the business side feels messy, inconsistent, reactive, and unpredictable.
Training Academies
You’re teaching others but your own business needs a proper strategy, structure, and a scalable offer suite.
Coaches & Consultants
You’re helping your clients get results, but your own marketing, systems, and positioning need fresh eyes on them.
Established Businesses
You’ve been doing this for years, but something has shifted and you need clarity on where the business goes next.
New Businesses
You want to build it right from the start, with the right foundations, the right pricing, and a clear strategy from day one.
WHO AM I?
18 Years in the Industry
I’ve Built It. I’ve Scaled It.
I Know What Works!
I’m Katie Godfrey. I built and ran a chain of salons, academies and a product range. I scaled a business from the ground up and then turned everything I learnt into a coaching and consultancy that helps women in hair, beauty, aesthetics, and beyond to do the same.
I come from inside your industry. I know the gaps that cost you money and the opportunities most owners walk past every day.
18+
Years industry experience
1,000’s
Of businesses transformed
Tripled income
Months built with clients
