You built your business because you’re brilliant at what you do. But being great at your skill and building a growing, profitable business are two very different things, and nobody warns you about that.
You're not alone! If you're working long hours, worrying about money, struggling to build a team you can trust, or feeling like you're the only one who can hold it all together... you're not doing it wrong. You just haven't had the right support. Yet.




WHAT IS THE MASTERMIND?
The KG Mastermind is Katie’s flagship programme, an exclusive, results-focused business mentorship for hair, beauty, aesthetics businesses, training academy owners & coaches who are serious about growth.
This isn’t your standard online course you buy and forget about. Inside Mastermind, you get direct access to Katie and a team of expert co-coaches covering every area of your business, from strategy and PR to mindset, marketing, and client experience.
Every member receives a personalised plan tailored to their business and goals. You’ll be surrounded by a community of ambitious, like-minded professionals who will push you forward, and you’ll have the structure, accountability and support to actually make it happen.
Here’s what a typical month looks like:
- Monthly hot seat coaching calls with Katie
- 121 strategy session with Katie when you start
- Your personalised roadmap to keep you on track
- Co-coach sessions covering mindset, PR, social media, content & AI
- Access to the online training portal (thousands of pounds worth of content)
- Access to all Katie’s trainings, apps, courses
- Daily support and community inside a private WhatsApp group
- In-person mastermind day and (Scale tier) an international retreat
Places are limited. Entry is by application only, because who you’re in the room with matters just as much as what you’re learning.
DOES ANY OF THIS SOUND FAMILIAR?
IF THIS SOUNDS LIKE YOU, MASTERMIND WAS BUILT FOR YOU!
THE MASTERMIND BEHIND MASTERMIND
Hi, I’m Katie. Business strategist, podcaster & best selling Author. Also founder of a salon chain, educator & product developer.
If you know my story, you’ll be aware that the first couple of years for me were hard! And that’s probably an understatement. My journey wasn’t an overnight success. I studied every business book, listened to every podcast, took every course I could to learn business. In time, the salon transformed into a multi-award-winning brand, and before long I started to ask myself a very simple, yet very important question…
What if I could help those who are struggling just like I was in our industry?
Today, as the CEO of the KG brand and through parts of my business like our eyelash training academy, a globally sold lash and brows product range, my podcast, and also becoming a best-selling author, I’ve feel it’s my duty and made it my mission to share my experience with all types of beauty businesses.
This isn’t about my journey and what I have achieved, it’s about what I can help you achieve.
I started with next to nothing, faced down my share of adversity, and built something I’m proud of. Now, I’m here to share what I’ve learned, helping you build your dream without falling into the same, common traps I did.
If I made it from there to here, imagine where we can take your business together.
That one thought was enough to start crafting the Mastermind programme, and it didn’t take long for me to realise I had made the right decision. I’ve seen my clients triple their income, slash their working hours, create passive income, and transform their businesses to work for them, not the other way around. All through a combination of implementing strategies, community support, and personalised 121 coaching.
Through Mastermind, I look forward to becoming a contributing part of your success story, and I look forward to providing the tools, support and community that ultimately give you the working freedom you deserve.
OUR CO-COACHES

Karen Godfrey
Client Experience Manager & Therapist
Karen is a true KG OG. With over 20 years of experience supporting women through group programmes, 1:1 mentoring, and therapy, she brings an incredible depth of wisdom, empathy and real-life insight to everything she does.
As our Client Experience Manager, Karen is there day-to-day to support you alongside Katie. She ensures you feel heard, guided and looked after at every stage of your journey. Her knowledge, calm presence and genuine care make her an absolute powerhouse within the KG community.

Ell Sas
Socials & Content Coach
Ell is our socials & content queen. Since 2021, she has been helping beauty professionals capture stunning content that not only looks amazing but also builds confidence and authority online. We all know the feeling. Staring at your phone not knowing what to post. Awkward in front of the camera. Overwhelmed by it all. Ell gets it, and she fixes it.
Inside the Mastermind, Ell runs our monthly social media and content calls, making the whole thing simple, fun, and actually doable. Your content? It’s about to level up.

Adele-Marie
Mindset & Therapeutic Coach
Adele is the master of human potential. She is a trauma-informed, Neuro-somatic integration therapist and will be hosting monthly calls within the mastermind.
Adele will help you to shift up your identity so that you consciously choose what kind of woman you are stepping into being so that both your personal and professional life will be positively impacted.
Adele is my go-to therapist and coach if I ever get overwhelmed or anxious … you are in for such a treat!

Jo Swan
PR Expert Co-Coach
Jo is our PR expert co-coach with over 20 years experience running Chocolate PR.
Ever dreamed of getting PR in magazines or standing on stages? Well these sessions are going to help you exactly do that. Jo helps you find your story, teaches you how to pitch and gain press. Raising your profile and expert status and also your personal brand.
Calls with Jo and bi-monthly. Ready to become the expert?

Chantelle Davison
AI & Copywriter Co-Coach
Chantelle is our coach for all things AI and Copywriting.
Since 2018, she’s helped business owners and copywriters develop the confidence and skills to create copy that connects, converts, and feels true to their values.
You know you need better copy. You just don’t know how to write it without sounding like everyone else, or spending hours staring at a blank screen. That’s exactly what Chantelle fixes. Inside the Mastermind, Chantelle hosts bi-monthly calls covering copy and AI, showing you how to use it as a tool that speeds you up, not one that strips your personality out.




WHICH TIER IS RIGHT FOR YOU?
There are two levels inside the KG Mastermind, designed to meet you exactly where you are. Both require an application, choose the tier that best matches your current position and goals, then apply below.
GROWTH
Who’s it for?
For hair, beauty and aesthetic professionals ready to hit towards consistent £6k months, get fully booked and build a business with solid foundations.
Duration
6 months
Support type
1x 121 strategy call with Katie when you begin. A personalised 6 month plan to keep you on track. Monthly hot seat coaching calls with Katie.
Community access
Group WhatsApp. 1x in-person mastermind day
Learning opportunities
Co-coaches calls monthly. Online Training Portal with thousands of pounds worth of learning. Access to all Katies courses & programmes.
Retreat
International business retreat space at heavily discounted price
Value
This tier has a total value of over £12,000.
SCALE
Who’s it for?
For established salon, clinic, academy owners & coaches ready to scale beyond £20k/£50k months, with more freedom, less time on the floor, and a business that works without you.
Duration
12 months
Support type
2x 121 Strategy calls with Katie. Monthly roadmap coaching calls. (A different business subject every month) Monthly hot seat coaching calls. 1-to-1 WhatsApp support (Added extra)
Community access
Group WhatsApp. 1x in-person mastermind day
Learning opportunities
Co-coaches calls monthly. Online Training Portal with thousands of pounds worth of learning. Access to all Katies courses & programmes.
Retreat
1 International retreat. (excluding flights/accommodation)
Value
This tier has a total value of over £30,000
FREQUENTLY ASKED QUESTIONS
READY TO APPLY?
You’ve read this far, which tells us something. If something on this page has resonated with you, don’t ignore that feeling.
Applications are free, there’s no obligation, and even if Mastermind isn’t the right fit right now, we’ll make sure you leave the conversation knowing your next step.




